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2015-07-03
Netnography: Redefined - de Robert Kozinets (Author)
Details Netnography: Redefined
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| Le Titre Du Livre | Netnography: Redefined |
| Sortié Le | 2015-07-03 |
| Traducteur | Atta Collene |
| Quantité de Pages | 689 Pages |
| La taille du fichier | 43.40 MB |
| Langue du Livre | Français et Anglais |
| Éditeur | Ahadada Books |
| ISBN-10 | 3385343617-VET |
| Format de Document | PDF EPub AMZ DOCM PRC |
| Créateur | Robert Kozinets |
| EAN | 068-0023962489-BMN |
| Nom de Fichier | Netnography-Redefined.pdf |
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Like its predecessor Netnography Redefined includes full stepbystep procedural guidelines for the accurate and ethical conduct of netnography Yet this edition adapts netnography to include big data and social media analytics as well as further incorporating notions of network analysis It deepens the practice of netnography through participative engagement introspection alternative representation and a new humanist focus
“Netnography is the captain’s log of that journey through Internet sociocultural experience of cyber social space” p 70 This quote sums up the content of the book and hints at the way it is written Kozinets has updated ethnography for the digital world and coined netnography Studying online communities is a journey that is well guided with the helpful advice from this book
With this volume netnography is upgraded updated and renewed with the latest netnographic research from media anthropology geography education library sciences travel and tourism linguistics media and cultural studies sociology sexuality addiction research gaming studies and nursing and multiple examples from the worlds of Facebook Twitter LinkedIn and other social media sites
Email LinkedIn sureshsood Skype sureshsood Twitter soody Part 1 of 3 17 November 2016 netnography a…
En 2009 Robert Kozinets publie le livre Netnography Doing Ethnographic Research Online dans lequel il définit la méthode netnographique comme étant « une nouvelle méthode de recherche qualitative qui adapte la méthode ethnographique à l’étude des cultures et des communautés qui émergent grâce aux communications automatisées »
Netnography and Research Ethics A Presentation from the Association for Consumer Research 2015 Doctoral Symposium
Résumé Netnography With as many as 1 billion people now using online communities such as newsgroups blogs forums social networking sites podcasting videocasting photosharing communities and virtual worlds the internet is now an important site for research